Case study / travel connectivity

A clearer way to get online abroad.

RedDogFish is a global eSIM platform for travelers and remote teams who need reliable mobile data without physical SIM cards or unpredictable roaming costs.

ProductTravel eSIM platform
ForTravelers and remote teams
Coverage190+ destinations
ExperienceWeb and mobile journeys

The project

Connection should be the least complicated part of a trip.

Buying data abroad is often a fragmented experience: unfamiliar plans, unclear device requirements, physical SIM cards, and support that arrives too late. RedDogFish was created to make travel connectivity feel immediate and understandable.

The product brings destination discovery, plan selection, installation guidance, and ongoing eSIM management into a single customer journey. The interface keeps technical detail available without making it the first thing a traveler has to decode.

Scope of delivery

Built around the moments that decide whether a traveler stays connected.

01

Travel plan discovery

A destination-first path that helps travelers choose a suitable amount of data before they leave.

02

Flexible plan builder

A clear purchasing flow for selecting destinations, data allowance, and trip duration without fixed-package friction.

03

Account control

The essential moments after purchase: activation, plan status, top-ups, and the ability to manage an eSIM on the go.

04

Trust and support

Compatibility guidance, installation help, and human support information placed where a traveler needs reassurance.

Core platform modules

What needs to be built for a production-ready eSIM platform.

These modules can be delivered as one integrated product scope or prioritised into an MVP and later releases.

  1. 01

    Plan catalog and pricing

    Country, regional, and global products with data allowances, validity periods, price rules, currencies, and promotion logic.

  2. 02

    Checkout and customer account

    Authentication, payments, orders, receipts, saved eSIMs, plan status, transaction history, and account settings.

  3. 03

    eSIM provisioning

    Provider API integration for order creation, QR or installation delivery, activation status, data balance, and top-ups.

  4. 04

    Web and mobile applications

    Responsive web storefront plus iOS and Android experiences for plan discovery, purchase, and in-trip management.

  5. 05

    Operations and support

    Admin tools for product and content updates, customer support context, device compatibility, installation help, and FAQs.

  6. 06

    Analytics and lifecycle

    Commercial and product events, payment and provider monitoring, notifications, referral flows, and retention reporting.

Delivery team

The roles needed to own a product like this from first scope to launch.

A focused six-role team covers product decisions, interface design, customer-facing development, integrations, mobile delivery, and release quality. The exact allocation can grow around mobile or provider work without changing ownership.

Product lead

Backlog, launch priorities, provider constraints, and commercial decisions

UX/UI designer

Plan selection, installation, account flows, and a reusable interface system

Full-stack dev 01

Responsive storefront, account area, checkout, and customer-facing web flows

Full-stack dev 02

eSIM and payment APIs, catalog rules, user data, admin, and integrations

Mobile dev

iOS and Android plan discovery, account, activation, top-up, and notification flows

QA engineer

Purchase, activation, top-up, device, browser, and provider-integration coverage

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