Travel plan discovery
A destination-first path that helps travelers choose a suitable amount of data before they leave.
Case study / travel connectivity
RedDogFish is a global eSIM platform for travelers and remote teams who need reliable mobile data without physical SIM cards or unpredictable roaming costs.
The project
Buying data abroad is often a fragmented experience: unfamiliar plans, unclear device requirements, physical SIM cards, and support that arrives too late. RedDogFish was created to make travel connectivity feel immediate and understandable.
The product brings destination discovery, plan selection, installation guidance, and ongoing eSIM management into a single customer journey. The interface keeps technical detail available without making it the first thing a traveler has to decode.
Scope of delivery
A destination-first path that helps travelers choose a suitable amount of data before they leave.
A clear purchasing flow for selecting destinations, data allowance, and trip duration without fixed-package friction.
The essential moments after purchase: activation, plan status, top-ups, and the ability to manage an eSIM on the go.
Compatibility guidance, installation help, and human support information placed where a traveler needs reassurance.
Core platform modules
These modules can be delivered as one integrated product scope or prioritised into an MVP and later releases.
Country, regional, and global products with data allowances, validity periods, price rules, currencies, and promotion logic.
Authentication, payments, orders, receipts, saved eSIMs, plan status, transaction history, and account settings.
Provider API integration for order creation, QR or installation delivery, activation status, data balance, and top-ups.
Responsive web storefront plus iOS and Android experiences for plan discovery, purchase, and in-trip management.
Admin tools for product and content updates, customer support context, device compatibility, installation help, and FAQs.
Commercial and product events, payment and provider monitoring, notifications, referral flows, and retention reporting.
Delivery team
A focused six-role team covers product decisions, interface design, customer-facing development, integrations, mobile delivery, and release quality. The exact allocation can grow around mobile or provider work without changing ownership.
Backlog, launch priorities, provider constraints, and commercial decisions
Plan selection, installation, account flows, and a reusable interface system
Responsive storefront, account area, checkout, and customer-facing web flows
eSIM and payment APIs, catalog rules, user data, admin, and integrations
iOS and Android plan discovery, account, activation, top-up, and notification flows
Purchase, activation, top-up, device, browser, and provider-integration coverage
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